Bespoke Tub Spreads the Glory

Published Tuesday 27th of March 2018

Two variations of a bespoke tub from RPC Superfos, one featuring a lid from RPC Bebo, are being used for a new spreadable butter from Müller Group, Germany’s largest dairy company. The convenient and attractive tubs were developed and prototyped at the RPC Superfos Innovation Centre in Denmark.

One version of the butter, produced for Müller’s premium Weihenstephan brand, features an injection-moulded tub and lid; the other, a private label product, combines an injection moulded tub with a thermoformed lid from RPC Bebo, complete with state-of-the-art decoration using the division’s patented pre-printing technology, Bebo Print.

Both packs combine easy handling with a beautiful soft flowing shape and harmonious combinations of vivid colours to reflect the delicious taste and outstanding spreadability, even when cold, of the butter inside. The injection-moulded lid features a flap that ensures easy and reliable opening and closing, and produces a satisfying click when resealed.

RPC Superfos and RPC Bebo refined and made technically feasible an initial design created for Müller Group by an external design agency.

“We have enjoyed working with RPC on both projects and have experienced seamless communication and smooth project management,” comments Müller’s Senior Packaging Developer Martin Kunst. "The RPC Superfos Innovation Centre is absolutely sophisticated and very inspirational."

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